Client
FitLife
Service
Mobile App Design,
Industry
Fitness
25%
user retention for
FitLife
Overview
The FitLife app was reimagined to encourage healthier habits and stronger user commitment. The redesign focused on motivation, personalization, and a seamless fitness journey.
Understanding Challenges
Users found the old version overwhelming, with cluttered dashboards and lack of progress tracking. This led to decreased engagement and early app abandonment.
Design Strategy
We introduced a clean layout, simplified flows, and gamified elements. Personal goals, progress tracking, and social sharing were integrated to inspire users daily.
Key Improvements
Progress Tracking: Interactive charts to visualize workout achievements.
Goal Setting: Personalized milestones to boost accountability.
Social Engagement: Community-driven features for motivation and support.
The Result
25%
Improved Stock Levels
40%
Operational Efficiency